TDRBCF Launches new improved web site

Inglewood, CA (Saturday, January 26, 2008) – The Denise Roberts Breast Cancer Foundation (TDRBCF) launches its highly anticipated new improved web site. "TDRBCF's web site is now the resourceful, interactive site that our community of minority women and men fighting breast cancer need, " says Heaven Roberts, VP of Marketing and Business Development.

TDRBCF.ORG will feature breast cancer diagnosis, symptoms, as well as ways to practice early detection through breast self exams and mammograms. There are links to breast screening locations in various cities, inspirational messages from survivors, as well as a my Diary section that enables people who have been indirectly and/or directly affected by this disease share their stories.

The goal of this site is to educate women and men about not only breast cancer, but also breast health and treatment options. We strive to replace fear with knowledge and empower those who need it most to take charge of their healthcare and demand Today's cure, which is early detection through breast screening. TDRBCF encourages it online community to Know Yourself, embrace every inch of your body.

TDRBCF.org will remain current, with new research on breast health. TDRBCF's online presence is also expanding through MySpace.com and Facebook. "Our hope is to spread awareness and as a result promote wellness for all ages, ethnicities, and genders," says Roberts.

TDRBCF Hosts Breast Cancer Clinic

Los Angeles, CA (Monday, January 14, 2008) – Five of California’s largest women’s health organizations will join forces on Saturday, January 26, 2008 to present Weighting 2 Exhale Health and Wellness Summit. This year’s theme is “Links To Healthy Life Choices” and will be hosted at Wilshire United Methodist Church on 4350 Wilshire Blvd., in Los Angeles, CA 90005.

From 8:30 to 3:00pm, this event will feature health clinics for breast cancer, children’s dental, and health screening. The Denise Roberts Breast Cancer Foundation (TDRBCF) will host the Breast Cancer Clinic. A vendor health fair will provide health education resources to the community. At this affair, Black Womens Agenda, Inc. will donate $1,200 to TDRBCF to support its Mammograms Can Save Lives Program.


Location: Wilshire United Methodist Church
Address: 4350 Wilshire Blvd. Los Angeles, CA 90005
Time: 8:30 AM - 3:00 PM

For more information contact Dr. Karen Cole (310) 810-1113

Anheuser-Busch Companies Donates $10K to TDRBCF

Deloria Jones, Manager of Geographic Marketing and Community Outreach for Anhueser-Busch Companies, facilitated the company's donation of $10,000 to TDRBCF in support of its Breast Health Education and Early Cancer Detection programs. "I am so excited to see what this new year brings in regards to the development and expansion of our mission. We are grateful for the continued support that Anheuser-Busch demonstrates because without it, we couldn't realize our goals," says Denise Roberts, Founding President of The Denise Roberts Breast Cancer Foundation.

Throughout its rich 150 year history, Anheuser-Busch has remained one of America's leading fledgling breweries, producing the two best-selling beers in the world, Budweiser and Bud Light. Anheuser-Busch's industry leadership is carried throughout its operations and resources, which "are focused on adding to life's enjoyment not only through the responsible consumption of beer by adults, but through theme park entertainment and packaging." Additionally, through its "Responsibility Matters" community giving, "Anheuser-Busch has always believed that doing good by the public and doing well as a company go hand-in-hand."

The Denise Roberts Breast Cancer Foundation moves to new offices at the Centinela Freeman Medical Center in Inglewood, CA.

I was kind of bummed that we had to cancel Founder's Day

this year, but I soon realized that it was the best decision we have made. A few weeks after we made the executive decision to postpone our annual Founder's Day celebration indefinitely, the lessor who we were subleasing our office from, was evicted and we were subject to not being able to access the building as well. It was a stressful experience that my mother, Denise Roberts, who is celebrating 20 years of living from surviving breast cancer, shouldn't have had to go through.

But the light at the end of the tunnel was bright, and after several weeks of searching for a new location, we were offered space at the Centinela Freeman Medical Center in Inglewood, CA. This couldn't be a more perfect location, as our office is now adjacent to a breast screening center. Centinela Freeman has underwritten our office for one year. During this time, TDRBCF has its work cut out, but the mission remains the same...to educate minority women and men about breast health, early cancer detection, and breast cancer treatment options. The foundation and its volunteers are committed to being a sturdy rock in tumultuous water. TDRBCF will continue to give free mammograms to uninsured women under the age of 40. I have faith in this mission and I have faith in this woman -- Denise Roberts.

Heaven Roberts

Denise Roberts: Free-Spirited, Determined and Fun-Loving.

LOS ANGELES, CA (October 4, 2006) - There are three adjectives that best describe Denise Roberts (54), CEO and founder of THE DENISE ROBERTS BREAST CANCER FOUNDATION (TDRBCF): free-spirited, determined and fun-loving.

"I am free- spirited because I have been challenged so much in life, health wise. My spirit won't allow me to hold on to fear. As a baby of eighteen months old, I had very severe boldness in my legs and had to have surgery to correct them. I wore a cast on them for a year. At the age of thirteen, I had scoliosis and for two years I had to wear a full body cast with a steal metal plate on the side to straighten my spine. Then there was breast cancer..." states Roberts. "I am determined because I will never give up on life. I do everything I think I might like to do as long as it doesn't endanger my life or hurt anyone else, and I am fun-loving because I love living. I love to laugh. A good laughter goes a long way for me. "She shook her head and said, "If I didn't have a good sense of humor, I wouldn't be here."

In 1987, during an annual physical, Roberts, then (35), requested a mammogram because she had been feeling overly exhausted. Her physician thought it was unnecessary because she was under the age of 40 (a required age to receive mammograms). Roberts was diagnosed with chronic fatigue, and was prescribed to get more sleep, relax and to eat healthy. However, Robert's inner voice, a clear and strong voice advised otherwise. After a second opinion and careful review from her husband, Dr. Antoine Roberts and colleagues, it was confirmed that she indeed had breast cancer. She was given three options: endure long-term chemotherapy, live with a radical mastectomy, or no treatment, which would lead to her possible death within a year.

Feeling depressed, cheated and trapped, Roberts bravely decided to have the radical mastectomy. She knew that this was the best option for her, one that would add years to her life, so that she could continue to be the beautiful, young wife and mother to her 7 year-old son and 5 year-old daughter. The surgery was a success, but the battle was far from over.

For many years, Roberts continued her work as an interior designer and entrepreneur, owning her own boutique, Designe by Denise. This work fulfilled one facet of her vibrancy, yet shadowed another. She felt that there was something more that could be given back to the community. Ultimately, she was living on this earth for a greater purpose. In 1998, with some encouragement from her nephew, she left the interior design world, closed her boutique, and began to research on how to start her own breast cancer foundation.

Thus, in 1999, The Denise Roberts Breast Cancer Foundation was born. Later that spring, the first annual Founders Day Celebration was held at Cooley's restaurant, and the foundation was introduced to family, friends, supporters and the world. "I am committed to being a voice to the voiceless; to those who experience this disease, and to all those who prioritize everything else before their own health care." said Denise Roberts. "My advocacy stems from the fact that I am willing to share my story, and to build strength in others through my survivorship."

Her story and experience has enlightened thousands of women and men, and has inspired them to get involved in the education, research, treatment, prevention and care for breast cancer. Roberts stresses to many that they should not subscribe to the inclination that health consciousness should start at age 40, and that no one knows your body better than you.

Denise Roberts is a living affirmation that breast cancer does not have to be a death sentence; with early detection and routine breast screening, breast cancer can be controlled and ultimately terminated. She continues to promote laughter and faith as the necessary medicines that will enable us to uplift the human spirit from the hopelessness created by breast cancer. Today, this 19-year breast cancer survivor is living life and loving it!


For more information about Denise Roberts and THE DENISE ROBERTS BREAST CANCER FOUNDATION, visit www.tdrbcf.org or call 888.8.DENISE (833.6473)